Finance Campaigns
Over the years, I've written and executed campaigns for dozens of financial companies, from huge names like Fisher Investments to exciting startups like Square (who later became a huge name). Here's a quick sample.
Square
I wrote this ad for Square when they were still a startup trying to gain traction. This was their turning point, leading to millions of sign-ups and gobs of additional investor funding.
Current
This was part one of a four-part TV ad series that helped establish Current as one of the leaders in the online banking space. And a great example of a B2C campaign hitting two audiences - both parents and teens.
LendUp
This deep dive series helped establish LendUp in the financial education space. I wrote all ten episodes in the series, each one explaining a complex financial idea in simple, relatable terms for the everyday consumer.
FICO
This quick explainer is the tip of my FICO portfolio iceberg, with dozens of ads and videos underneath. But this video is a good sampler, with the light tone and clear explanations that makes FICO such an accessible. brand.
Fisher Investments
Making more of an emotional pitch, this was part of an online ad series promoting Fisher Investment's retirement planning services. The ads were run alongside content for the featured sporting event - in this case, the Tour de France.